Longreach, Queensland
Tourism Development Officer
July 2015 - November 2016
Responsible for Destination and Marketing development within the Longreach region
• Coordination of video shoot and TV, radio and digital campaign
• Research, development and implementation of a Tourism Development strategy
• Coordination and support to the Longreach Regional Council Tourism Advisory Committee
• Development of new events and product
• Development of digital services for the Longreach region including new tourism website
Leaping Solutions
Sept 2013 – Present
Sole Trader
Duties: Communications support to a range of government, business and community clients.
1. July 2012 – July 2013
Marketing Officer
Duties: Responsible for creation and placement of tourism and event related advertising including TV (Great South East), radio (LEAF & Million Paws campaigns), cinema and print; developing internal marketing strategies; attendance at external community events; international relations and various marketing and tourism projects. Previously responsible for placement of all council advertising and promotional merchandise
2. Allconnex Water
July 2010 – (Amalgamated to Logan Council, June 2012)
Marketing Events Officer
Duties: Responsible for the delivery of events to 850 staff and external community events; CEO presentations; provision of promotional merchandise and ad-hoc marketing projects.
3. Logan Water
Nov 2009 – June 2010
Marketing Support Officer
Duties: Responsible for developing and implementing a marketing strategy including internal communications, web/intranet; attendance at community/business events. Responsible for the production of a 64 page Logan Water legacy booklet.
4. Logan City
Nov 2008 – Nov 2009
Project - Business Development Officer (contract)
Duties: Project Officer for the Greater Beenleigh Identity project to create a branding for the region and increased visitation and community involvement in the local historic village. Scenic Rim Regional Council (formerly Beaudesert Shire Council) Feb 2006 – Oct 08 Tourism Development Officer Duties: Development and implementation of an economic development focused tourism strategy for regional growth. Ø Implementing marketing programs
Leaping Solutions
Sept 2004 – Feb 2006
Sole Trader
Duties: Communications support to a range of government, business and community clients.
Greater Brisbane Area Consultative Committee
May 2003 – Sept 2004
Marketing Officer
Duties: The management and coordination of communications for specific government policy initiatives in the Redland, Logan and Brisbane area. The role covered a broad spectrum of communications projects covering Regional Partnership grants; employment for mature aged and indigenous groups; social justice; community liaison; IT development and small business.
Wynnum Manly Regional Development Partnership
April 2002 – Nov 2003
Tourism & Industry Development Officer
Duties: Responsible for an economic development project to increase employment and the Bayside’s profile through developing partnerships with a diverse range of stakeholders within the community, government and media. Included set-up and operation of a project office.
Tourism Queensland
Nov 2000 – March 2002
Destination Developer
Duties: Responsible for providing development and policy advice to ministers, Regional Tourism Organisations, government agencies, community groups and the private sector within the Central Queensland, Gladstone and Gold Coast
Writing ministerial briefs and speech notes
Providing written and verbal advice on new tourism projects and strategies
Preparation and delivery of presentations to stakeholders
Representation of TQ at regional meetings
Research and input into a product audit for Destination Management Plans
Sydney Olympics (SOCOG)
June 2000 – Oct 2000
Event Services (Soccer) Manager
Duties: The management of the teams playing Olympic soccer matches in Brisbane.
Overall responsibility for the movement of the teams, the Olympic HQ hotel and for daily communication with officials, hotel, transport providers, volunteers and police.
Tourism Development Officer
July 2015 - November 2016
Responsible for Destination and Marketing development within the Longreach region
• Coordination of video shoot and TV, radio and digital campaign
• Research, development and implementation of a Tourism Development strategy
• Coordination and support to the Longreach Regional Council Tourism Advisory Committee
• Development of new events and product
• Development of digital services for the Longreach region including new tourism website
Leaping Solutions
Sept 2013 – Present
Sole Trader
Duties: Communications support to a range of government, business and community clients.
- Research and development of marketing strategies for tourism businesses and events
- Successful advertising sales projects including visitor guides
- Production of Wynnum Manly Visitor Guide & visitwynnummamnly.com website
1. July 2012 – July 2013
Marketing Officer
Duties: Responsible for creation and placement of tourism and event related advertising including TV (Great South East), radio (LEAF & Million Paws campaigns), cinema and print; developing internal marketing strategies; attendance at external community events; international relations and various marketing and tourism projects. Previously responsible for placement of all council advertising and promotional merchandise
2. Allconnex Water
July 2010 – (Amalgamated to Logan Council, June 2012)
Marketing Events Officer
Duties: Responsible for the delivery of events to 850 staff and external community events; CEO presentations; provision of promotional merchandise and ad-hoc marketing projects.
3. Logan Water
Nov 2009 – June 2010
Marketing Support Officer
Duties: Responsible for developing and implementing a marketing strategy including internal communications, web/intranet; attendance at community/business events. Responsible for the production of a 64 page Logan Water legacy booklet.
4. Logan City
Nov 2008 – Nov 2009
Project - Business Development Officer (contract)
Duties: Project Officer for the Greater Beenleigh Identity project to create a branding for the region and increased visitation and community involvement in the local historic village. Scenic Rim Regional Council (formerly Beaudesert Shire Council) Feb 2006 – Oct 08 Tourism Development Officer Duties: Development and implementation of an economic development focused tourism strategy for regional growth. Ø Implementing marketing programs
- Coordinating marketing collateral, media releases and events
- Developing and managing strategic Tourism Advisory Committees
- Project Manager for a Federal tourism grant ($500k)
- Scenic Rim, Gold Coast, Greater Brisbane and local tourism partnerships
Leaping Solutions
Sept 2004 – Feb 2006
Sole Trader
Duties: Communications support to a range of government, business and community clients.
- Research and development of marketing strategies for tourism businesses and events
- Successful PR for a new Moreton Bay festival and Apollo motorhomes
- Successful advertising sales projects including visitor guides
Greater Brisbane Area Consultative Committee
May 2003 – Sept 2004
Marketing Officer
Duties: The management and coordination of communications for specific government policy initiatives in the Redland, Logan and Brisbane area. The role covered a broad spectrum of communications projects covering Regional Partnership grants; employment for mature aged and indigenous groups; social justice; community liaison; IT development and small business.
- Organisation of media events for grant announcements involving Ministers and GBACC Chair
- Planning and writing of all media releases and the development of media contacts
- Writing, design, production and distribution of bi-monthly newsletter
- Redevelopment and management of GBACC web-site
Wynnum Manly Regional Development Partnership
April 2002 – Nov 2003
Tourism & Industry Development Officer
Duties: Responsible for an economic development project to increase employment and the Bayside’s profile through developing partnerships with a diverse range of stakeholders within the community, government and media. Included set-up and operation of a project office.
- Management of monthly Steering Group meetings and reports to Federal government
- Management of research projects - Product audit; industry database; focus groups
- Development and implementation of a co-operative marketing campaign
- Writing and production of a new visitor guide
- Community consultation through workshops and a regular newspaper column
- Development of community and business partnerships
- Organisation of photographic shoot and new photo library with Tourism Queensland
- Production of media releases, running familiarisations and attendance at trade exhibitions
Tourism Queensland
Nov 2000 – March 2002
Destination Developer
Duties: Responsible for providing development and policy advice to ministers, Regional Tourism Organisations, government agencies, community groups and the private sector within the Central Queensland, Gladstone and Gold Coast
Writing ministerial briefs and speech notes
Providing written and verbal advice on new tourism projects and strategies
Preparation and delivery of presentations to stakeholders
Representation of TQ at regional meetings
Research and input into a product audit for Destination Management Plans
Sydney Olympics (SOCOG)
June 2000 – Oct 2000
Event Services (Soccer) Manager
Duties: The management of the teams playing Olympic soccer matches in Brisbane.
Overall responsibility for the movement of the teams, the Olympic HQ hotel and for daily communication with officials, hotel, transport providers, volunteers and police.